club, a trendy club that maybe lost their luster. >> this is anti-trendy thing. where we were, it was such a range of people, kids in college all the way up to people in their '70s. the most anti-trendy place i've ever seen. >> i think they probably after a certain hour don't let the kids in. 21 and over after a certain time period. you don't have the kids running around. then it becomes a social thing. it's not just bowling, bowling and a social thing. >> so smart, all these different pockets of revenue instead of just bowling. >> look, it's bowling. i mean, we're not talking something trendy here. it's bowling. >> the whole happening, someone my age, i grew up with black light bulbs, ultraviolet lights. that's what they have here. it's a step back in time for people like myself. >> this is a real good model. this is a simple, local business that has got big, long roots. you don't to reinvent.